Most clients come to us with a design problem. We usually find a product problem underneath it. Marketplaces, operations platforms, transaction-heavy apps — the harder the problem, the better.
Selected Work
We design apps where trust, money, and complexity meet. Here's what that looks like in practice.
A complete redesign of the core platform used by advisors, analysts, and data operations teams — each with different permissions, workflows, and stakes. We untangled years of accumulated complexity into something people could actually use under pressure.
Users weren't making confident decisions — not because the data was wrong, but because it was hard to read. We redesigned navigation, metrics presentation, and information hierarchy across the mobile app, resulting in an 89% customer satisfaction score.
A B2B2C model that evolved mid-build into a C2C structure — shifting responsibility, risk, and trust mechanics entirely. We designed the dispute handling, payment flows, and role-based permissions as the model moved underneath us.
A multi-role platform spanning registration, scheduling, ticketing, donations, and invoicing. The challenge wasn't the individual features — it was designing across a complex operational ecosystem where every role had different needs and permissions.
"Working with Chun was a pleasure. He played a key role in shaping several of our most important internal tools and the client-facing app."
"Chun was a fantastic UX partner – quickly grasping complex data challenges and translating them into clear, interactive design concepts."
"Our product had a lot of moving parts — different user types, evolving requirements, and high expectations. Chun brought calm, clarity, and fast execution."
"An exceptional UX/UI designer who delivered intuitive web and mobile experiences under tight deadlines."
"UX CIRCLES' design and communication are incredibly efficient. They developed an initial website for us within a week, which instantly attracted potential customers."
"His visual direction aligned seamlessly with our premium brand positioning and professionalism made a real impact."
"Working with Chun was a pleasure. He played a key role in shaping several of our most important internal tools and the client-facing app."
"Chun was a fantastic UX partner – quickly grasping complex data challenges and translating them into clear, interactive design concepts."
"Our product had a lot of moving parts — different user types, evolving requirements, and high expectations. Chun brought calm, clarity, and fast execution."
"An exceptional UX/UI designer who delivered intuitive web and mobile experiences under tight deadlines."
"UX CIRCLES' design and communication are incredibly efficient. They developed an initial website for us within a week, which instantly attracted potential customers."
"His visual direction aligned seamlessly with our premium brand positioning and professionalism made a real impact."
Services
We keep it focused. No bloated retainers, no junior handoffs.
01
£6,000 – £10,000
4–6 weeks
From concept to a prototype you can show investors, users, or your own team. We start with the hard questions — who owns what, where does money move, what happens when something goes wrong — before we touch a single screen.
Ideal for seed-stage teams who have the idea but need the product logic made real.
02
You have a product. Something isn't working. We spend two weeks inside it, identify the real problems (not just the visible ones), and give you a prioritised roadmap.
£2,000 – £3,000
2 weeks
03
Led by Rita Hou, our graphic designer specialising in food, drink, and consumer packaging — plus marketing websites and landing pages for consumer brands. Distinct from app design — deliberately.
Enquire for pricing
Scope-dependent
About
We've designed invoice systems tracking £3.5B in assets. We've mapped dispute flows before anyone agreed who owned them. We've watched a platform shift from B2B2C to C2C mid-build — and caught what that meant before it became a product crisis.
Complex products aren't just hard to design. They're hard to think through. That's where we come in.
UX CIRCLES is a small studio based in London. We work with founders and product teams who are building things that don't fit neatly into a template.
Chun-Chuan Lin
Founder · Product Design Lead
13 years in product design. Previously founding designer at a fintech platform scaling from Series A to C, overseeing £9B+ in assets. Before that: Synology (100M+ users), Acer. Based in London for 8 years. Works on the hard stuff — multi-role systems, transaction flows, trust mechanics.
Rita Hou
Graphic, Packaging & Web Design
Graphic designer specialising in food and drink brand identity, packaging, and marketing websites for consumer brands.
Contact
A 25-minute call to hear what you're building. No pitch, no deck. We'll tell you honestly whether it's the kind of problem we work on.
Book a callPrefer email? hello@ux-circles.com